Numbers make me sad.

There’s this post floating about this week…

‘Molly Mae’s baby announcement has been shared 259k times, if she’s in your shared posts and your bestie who’s running a small business isn’t - is she really your bestie’

And I feel this.

I was actually talking to one of my dance teacher clients about this today (did you know I do Dance teacher and studio consultancy?)

I was saying visibility doesn’t always show up in interaction. And example I shared was, yesterdays article of mine has been read over 2500 times, yet the post sharing it has been liked 96 times and the post after it promoting one of my products liked twice. Yet people are seeing them because the only way to the article is via the link I’ve posted on my page.

Liking, sharing, commenting is so helpful for small businesses, and people just don’t seem to do it enough unless there’s something controversial to share and likely, gossip about (the Easter eggs determining the sex of Molly Mae’s baby etc)

As I sit in here in my little office hustling away, building and lifting others and saying it’s not about the likes, the numbers do sometimes make me a little sad. Only sometimes, I get back in the game quickly after I have that thought.

I probably have 10 friends. (I’m good with that!)

1 of them builds me up all the time but doesn’t share my posts.

2 of them have no idea what I do, and that’s how I want to keep it.

1 cheerleads me from a far, sharing and supporting albeit it 5000 miles away.

2 interact all the time on socials.

And the other 4 don’t at all.

I don’t have a problem with this - it’s not my point, and please don’t run at my friends.

But that’s 30% that’s helping the small buisness.

If we crunch those numbers from

• yesterday’s article, 30% of 2500 is 750… 750 shares or comments, would make such a difference to the algorithm.

• My followers on Instagram, 30% of 16.3k is 4890 - that many shares would help visibility of my brand and products that are there to help People massively.

So what I’m trying to ask, is support the small businesses, I’m not saying share my posts (I’d love you to but that’s not my ask) my ask is next time you send a celebrity post consider commenting on 3 of 4 of your friends small businesses. You never know the impact you’re going to make. *makes mental note to do this myself too*